Intuit QuickBooks

Designing an essential, faster, and more convenient way for small businesses to access their money

Overview

I worked with a cross-functional team to design the end-to-end experience for the virtual wallet (Apple/Google Pay) features in QuickBooks Checking on iOS and Android mobile devices. QuickBooks Checking offers a business bank account as a powerful all-in-one banking and bookkeeping hub for small businesses.

The product shipped February 2022 and is projected to increase debit card activation and usage among customers.

Role

Product Design Intern

Timeline

May - August 2021

Skills

Product thinking
User research
Interaction design
Visual design
Motion design

Tools

Figma
Blush.design

Due to NDA restrictions, I cannot publicly share all project details.  For more information, please email me at christianpaneda@gmail.com to learn more!

Experience

Before I go on, check out the press release about my work!

Me and the other Intuit interns on the money design team

I was a product design intern on the Intuit QuickBooks money team to empower prosperity for small businesses and self-employed customers. Specifically, I had the pleasure of being a part of the QuickBooks Cash design team.

In 2020, QuickBooks added a business checking account to its QuickBooks Online product suite. QuickBooks Checking offers business checking features including high interest, ACH transfers, a debit card, and access to an ATM network. QuickBooks Checking is designed to integrate seamlessly into the rest of QuickBooks.

I had the responsibility of designing a table stakes feature of QuickBooks Checking – the virtual wallet (Apple/Goole Pay). I worked with a team of product managers, developers, and marketing partners to conceptualize and execute the full end-to-end experience for QuickBooks mobile users on iOS and Android. I also worked with Intuit QuickBooks’ banking partner, GreenDot, to insure legal compliance.

1 expert interview

conducted to understand what it means to be a sustainable creative small business and what experts hypothesize as to the largest competency barriers for operations and finances

9 interviews

with creative small businesses to gain a deeper empathy on what it means to be a creative small business and what are the end goals, investigate the workflow of a creative small business from conceptualizing to executing product sales

11 competitors

analyzed to identify what market gaps exist in existing tools for young people with creative small businesses

22 TikToks

observed to get a wider sample of data to further investigate our findings from a relatively small sample size of user interviews.

Deliverables

What were my design methods and why?

01
Competitive analysis

surveying virtual wallet features from direct, indirect, parallel, and analogous competitors in the banking and financial tech space

02
Journey maps

outlining the customer experience of debit card activation and daily agenda for small business owners to identify key paint points

03
Low-fidelity wireframes

to illustrate key use cases and edge cases for the virtual wallet based on user research

04
User research and testing

with research protocol, hypotheses, and one-pager to summarize key takeaways

05
High-fidelity prototype

of the virtual wallet experience for both iOS and Android users on QuickBooks mobile

06
Motion animation

built with Adobe After Effects and exported with Lottie to educate customers about virtual wallets

07
Illustration for the QuickBooks debit card

for virtual wallets based on existing designs of the debit card

Reflections

Product thinking with the whole ecosystem in mind

  • Intuit QuickBooks is a massive software system is a long legacy of impact for businesses.
  • It was important for me to think about my project and how it fits with other features and the workflow for customers. With that in mind, I was able to advocate for customer needs and create necessary changes to the information architecture of QuickBooks as a whole.

Feedback is a gift

  • My design process was very agile, and it was critical to always share my work with fellow designers and cross-functional partners to not only get buy-in but also get valuable feedback to think about revisions or challenges to expand my thinking.
  • Not only did I learn the importance of getting feedback as an act of intentional collaboration, but I also learned to critically think about feedback and take only the necessary or most resonating parts. Because of my team, I learned how to be stronger together.

Research is design

  • Before transitioning to design, I had an extensive back in research. Originally I thought that I would only interact with research in a limited capacity to make data-driven positions. However, I learned that I should always leverage a strong research background to truly drive a systematic way of thinking about design and to also have deep empathy for the user.

1 expert interview

conducted to understand what it means to be a sustainable creative small business and what experts hypothesize as to the largest competency barriers for operations and finances

9 interviews

with creative small businesses to gain a deeper empathy on what it means to be a creative small business and what are the end goals, investigate the workflow of a creative small business from conceptualizing to executing product sales

11 competitors

analyzed to identify what market gaps exist in existing tools for young people with creative small businesses

22 TikToks

observed to get a wider sample of data to further investigate our findings from a relatively small sample size of user interviews.