What were my design methods and why?
surveying virtual wallet features from direct, indirect, parallel, and analogous competitors in the banking and financial tech space
outlining the customer experience of debit card activation and daily agenda for small business owners to identify key paint points
to illustrate key use cases and edge cases for the virtual wallet based on user research
with research protocol, hypotheses, and one-pager to summarize key takeaways
of the virtual wallet experience for both iOS and Android users on QuickBooks mobile
built with Adobe After Effects and exported with Lottie to educate customers about virtual wallets
for virtual wallets based on existing designs of the debit card
Product thinking with the whole ecosystem in mind
Feedback is a gift
Research is design
1 expert interview
conducted to understand what it means to be a sustainable creative small business and what experts hypothesize as to the largest competency barriers for operations and finances
with creative small businesses to gain a deeper empathy on what it means to be a creative small business and what are the end goals, investigate the workflow of a creative small business from conceptualizing to executing product sales
analyzed to identify what market gaps exist in existing tools for young people with creative small businesses
observed to get a wider sample of data to further investigate our findings from a relatively small sample size of user interviews.