What were our design methods and why?
to gain key insights about existing large-scale virtual conferences and areas for innovation
with the IBM Design team and conference attendees to inform our design decisions when serving two stakeholder groups
to summarize key user insights
to illustrate user flows and how the product might fit in a conference attendee’s schedule
to iterate and converge different solutions quickly given a short timeline
to illustrate the prospective, immersive experience with motion. We are the first group in UMSI Design Clinic history to deliver a finalized, intractable high-fidelity prototype to their client.
to provide robust and detailed technical documentation so that our designs are easily deployable
Collaboration is a rapid and iterative process
Recognize the balance of business goals and user needs
Embrace ambiguity with courage
1 expert interview
conducted to understand what it means to be a sustainable creative small business and what experts hypothesize as to the largest competency barriers for operations and finances
with creative small businesses to gain a deeper empathy on what it means to be a creative small business and what are the end goals, investigate the workflow of a creative small business from conceptualizing to executing product sales
analyzed to identify what market gaps exist in existing tools for young people with creative small businesses
observed to get a wider sample of data to further investigate our findings from a relatively small sample size of user interviews.